A relationship between the lyrics and the visuals is key in any music video. Some videos act like just some visuals put together to show either the band playing music and a few additional shots of other situations but some can generally tell the story along with the lyrics acting as a step in for the narration. In this video, some of the lyrics are repeated throughout the song. 'What if' is a good example of this as it is the most common lyric throughout. Derulo repeats it constantly and it becomes quite striking to the audience. It is also mostly said when the shot is a closeup or medium shot of Derulo. By doing this, the audience can see the emotion that is being felt and can guess what is happening at that point of time. 'What if' is a very striking phrase and gives the audience the idea that Derulo is regretting what has happened in the past and what he would do if he could change it. The words 'What If' are used a lot in reality aswell so the audience are able to connect to the song more. The slow motion that is used, continues throughout the video. It helps link the pace of the song to the pace of the visuals. The lyrics in this song can also be thought to be quite catchy and will stick in the audiences mind for a while. This can also help sell the song and make other people aware of it.
Making sure the music matches the visuals is very important when it comes to a music video. If they done match it can become very confusing for the audience to watch and they may not understand as well as they would do. The music in this video is really relaxing and suttle, making the audience feel at ease with the song and it also makes the lyrics more emotional. With the music flowing at the same pace as the visuals, it isn't overpowering the audience's minds and allows them to concentrate on what is being said in the lyrics. The music matches the visuals really well in this video making it easier to understand and also to follow.
By using closeups of the artist, the video appeals more to the audience. Most videos that fit into the genre of pop use this method to sell their videos. In this particular video, the close-ups on Derulo occur during the most important parts of the song. When the lyrics 'Baby, What if' are sung, a montage of closeups and mid shots show Derulo's emotions and feelings that are potentially being portrayed. By using these certain shots, it makes the audience want to watch on, giving them the feeling of sympathy for the artist and get a general feeling for what they are going through. This video can relate to reality in more ways than one. The story that is being shown in the visuals is a very realistic event and it happens more than once every day across the world. Also it can also be said that the lyrics being sung can portray the feeling of regret and loss. It gives the feeling that Derulo wants to 'Go back in time' to change the past to improve the future. With the lyrics, music and camera shots all out together, it shows Derulo as a big, protective male figure at the beginning but as the video progress' it shows that he does have emotions and that he does have feelings towards what has just happened in his life.
The notion of looking isn't very common in this video. The costumes of the actors aren't as revealing as they could be. The female characters costume consists of really short shorts and a low cut top. This can be seen as quite revealing but isn't as bad as some other costumes that are worn in some other music videos. The only voyeurism in this video is when the couple are unpacking and starting their new life together. The audience can sometimes feel like they are intruding and standing in the room with them. It can make the video quite awkward and strange to be in.
Most of Derulo's videos contain a story. This one in particular fits in really well with the story telling part of a video. The story that is told is taken very seriously and it related to reality really well. This video shows a contrast between the 'Big Man' Derulo is usually portrayed as and the emotional character he is playing throughout his video. The intertextual references that are shown in this video are used really well to link Derulo's videos in with either his other videos or other videos that contain similar lyrics and music.
This video is very narrative based meaning that the video is based around a story. Its either being told in the lyrics or being portrayed in the visuals. In this particular video, the story that is being shown is being reversed as Derulo insisted in changing the past to help save his loved one in the future. It can be seen that Derulo is blaming himself for the death of his girlfriend and regrets everything that happened since they met. He can feel that if they didn't meet then none of this would have happened.
To conclude, this video is narrative based and portrays a story that can be seen as striking by the audience. The use of the close ups and mid shots on the artist are used really well for two important reasons. Number one; to sell the video. By using lots of shots of the artist, it will appeal to the audience more and it will help the audience connect with emotions and feelings being felt by Derulo and number two; to portray the emotions felt by the artist making the audience feel the same way or to feel sympathetic towards them. Voyeurism isn't a major issue in this video but it is common in pop videos that they is some source of looking throughout the video. The relationship between the music and the visuals in this film have a really good connection, having a slow pace video really fits in well with the slow paced music. Adding to the previous point, the relationship between the lyrics and the visuals almost has exactly the same connection as the music and visuals does making all these elements work really well together.
Making sure the music matches the visuals is very important when it comes to a music video. If they done match it can become very confusing for the audience to watch and they may not understand as well as they would do. The music in this video is really relaxing and suttle, making the audience feel at ease with the song and it also makes the lyrics more emotional. With the music flowing at the same pace as the visuals, it isn't overpowering the audience's minds and allows them to concentrate on what is being said in the lyrics. The music matches the visuals really well in this video making it easier to understand and also to follow.
By using closeups of the artist, the video appeals more to the audience. Most videos that fit into the genre of pop use this method to sell their videos. In this particular video, the close-ups on Derulo occur during the most important parts of the song. When the lyrics 'Baby, What if' are sung, a montage of closeups and mid shots show Derulo's emotions and feelings that are potentially being portrayed. By using these certain shots, it makes the audience want to watch on, giving them the feeling of sympathy for the artist and get a general feeling for what they are going through. This video can relate to reality in more ways than one. The story that is being shown in the visuals is a very realistic event and it happens more than once every day across the world. Also it can also be said that the lyrics being sung can portray the feeling of regret and loss. It gives the feeling that Derulo wants to 'Go back in time' to change the past to improve the future. With the lyrics, music and camera shots all out together, it shows Derulo as a big, protective male figure at the beginning but as the video progress' it shows that he does have emotions and that he does have feelings towards what has just happened in his life.
The notion of looking isn't very common in this video. The costumes of the actors aren't as revealing as they could be. The female characters costume consists of really short shorts and a low cut top. This can be seen as quite revealing but isn't as bad as some other costumes that are worn in some other music videos. The only voyeurism in this video is when the couple are unpacking and starting their new life together. The audience can sometimes feel like they are intruding and standing in the room with them. It can make the video quite awkward and strange to be in.
Most of Derulo's videos contain a story. This one in particular fits in really well with the story telling part of a video. The story that is told is taken very seriously and it related to reality really well. This video shows a contrast between the 'Big Man' Derulo is usually portrayed as and the emotional character he is playing throughout his video. The intertextual references that are shown in this video are used really well to link Derulo's videos in with either his other videos or other videos that contain similar lyrics and music.
This video is very narrative based meaning that the video is based around a story. Its either being told in the lyrics or being portrayed in the visuals. In this particular video, the story that is being shown is being reversed as Derulo insisted in changing the past to help save his loved one in the future. It can be seen that Derulo is blaming himself for the death of his girlfriend and regrets everything that happened since they met. He can feel that if they didn't meet then none of this would have happened.
To conclude, this video is narrative based and portrays a story that can be seen as striking by the audience. The use of the close ups and mid shots on the artist are used really well for two important reasons. Number one; to sell the video. By using lots of shots of the artist, it will appeal to the audience more and it will help the audience connect with emotions and feelings being felt by Derulo and number two; to portray the emotions felt by the artist making the audience feel the same way or to feel sympathetic towards them. Voyeurism isn't a major issue in this video but it is common in pop videos that they is some source of looking throughout the video. The relationship between the music and the visuals in this film have a really good connection, having a slow pace video really fits in well with the slow paced music. Adding to the previous point, the relationship between the lyrics and the visuals almost has exactly the same connection as the music and visuals does making all these elements work really well together.
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