Music Video Analysis 3 - Everything Has Changed

Track Name; Everything Has Changed
Artist/Director; Taylor Swift and Ed Sheeran

Genre Characteristics
General Examples;
- Rapid Cuts
- Basic Location
- Costumes
Detailed Examples;
As this video is based around a story, to save time, the director decided to make loads of different shots into one creating a montage. The location is basic e.g. a school and it makes it more natural and understanding. The costumes also relate to the artist as they are wearing the same thing as their parents.

Relationship between lyrics and visuals
General Examples;
- Two Children
- Spending time with each other
Detailed Examples;
The lyrics in this song really link well with the visuals in the way that the children are getting to know each other and becoming increasingly close. It also acts as the narration for a love story using the lyrics 'You'll be mine and I'll be yours'.

Relationship between music and visuals
General Examples;
- Link to artist
- Guitar
- Slow
Detailed Examples;
The music in this video links well to the artists that are producing the song. The use of guitars links well with the style of music both Swift and Sheeran tend to focus around. Sheeran is always knows as the man with the guitar and Swift tends to focus around country style music.

Close-Ups
General Examples;
- No Closeups
-Artist isn't shown until the end
Detailed Examples;
This video is tightly based around a story. The little ginger boy and the girl in the white dress are being portrayed as Sheeran and Swift when they were younger. Then at the end the big reveal is that it is infact their children and this is when the first shot of the artists are shown.

Voyeurism
General Examples;
- Pervy
- Looking at children
Detailed Examples;
Some of the voyeurism in this video can be seen as quite perverse as the audience are having to watch two little children doing what they normally do in their everyday lives. Watching them from a distance can also make it quite awkward but make the audience see how sweet young love can be.

Intertextual References
General Examples;
- Pace of this song
- Relates to each artist
Detailed Examples;
The pace of this song relates a lot to the artists other songs. Sheeran and Swift both have slow songs like this on their albums and after collaborating, they mixed both of their similar styles to create a song that the audience can see the link between the two.

Performance-Based or Concept-Based or Narrative-Based
General Examples;
- Narrative-Based
Detailed Examples;
This video is tightly based around a story that shows two children growing closer and closer to each other and then finally finishing school and meeting their parents who in this case are Taylor Swift and Ed Sheeran. The two children are replicers of their parents when they were younger and it can be seen as strange to think that their children are so close but the parents (Swift and Sheeran) hardly know each other.