Music Video Analysis 2 - What If

Track Name; What If
Artist/Director; Jason Derulo

Genre Characteristics
General Examples;
- Slow Motion
- Artist singing on his own
- Costume
Detailed Examples;
Derulo shows that he has his own style by wearing a black leather jacket. The use of the slow motion during the majority of the video isn't common for a pop video but it works really well with the pace of the song and also lyrics.

Relationship between lyrics and visuals
General Examples;
- 'What if'
- Repeated
- Pace Matches
- Slow Motion
Detailed Examples;
The lyrics 'What If' are constantly repeated throughout the video adding the feeling of regret to the emotions that are already being portrayed. The slow motion is also continued throughout most of the video. This helps link the pace to everything else.

Relationship between music and visuals
General Examples;
- Relaxing
- Suttle
- Emotional
- Story being told
Detailed Examples;
The music that goes with this video is really relaxing and subtle, making the audience members feel quite at ease but the lyrics make it more emotional. The music also goes really well with the pace of the visuals linking in well with the use of slow motion.

Close-Ups
General Examples;
- Of Derulo
- Establish Emotions
- Helps the audience feel the artist's emotions
Detailed Examples;
The close-ups that are used in Derulo really make the audience understand how upset and broken Derulo is after he has lost his girlfriend. It makes the audience really focus on him and what he is saying, making them think more about the lyrics.

Voyeurism
General Examples;
- Not Common
- Make the situation awkward
Detailed Examples;
The way voyeurism is portrayed in this video is only in the way that the audience is watching the couple start their new lives together and you go on a journey with them, going over how they came to meet but it can feel quite awkward at some points.

Intertextual References
General Examples;
- Big, Butch Man
- Has feelings and emotions
- All men cry
- All men have feelings
Detailed Examples;
Derulo is portrayed as a big, butch man moving in with his girlfriend and doing all the manly jobs around the house, treating his girlfriend to a meal etc. but as the video progresses his feeling surface and the audience get to see another side to him.

Performance-Based or Concept-Based or Narrative-Based
General Examples;
-Narrative-Based
Detailed Examples;
This video is very narrative based, telling a the whole way through. It goes through hoe Derulo wants to change the past to improve the future even if that meant not meeting the girl of his dreams and living their lives together.