Music Video Analysis 1 - R U Crazy

Track Name; R U Crazy
Artist/Director; Conor Maynard

Genre Characteristics
General Examples;
- Rapid Editing
- Costume
- Multiple Locations
- Artist singing on his own
Detailed Examples;
All of the factors above can be seen in most music videos that are produced in this century. A lot of the locations can help relate to the issues being portrayed in the song and also the costumes are either casual or smart-casual.

Relationship between lyrics and visuals
General Examples;
- Good strong link
- Feel Emotions
- Match the tone of the music
Detailed Examples;
'Theres no second chance for us' relates really well to reality and maybe some of the lives of the audience. It can also help the audience to be able to feel the emotions of the singer and the situations that they are in.

Relationship between music and visuals
General Examples;
- Pace of the visuals
- Changes with the pace of the music
Detailed Examples;
As the music begins to slow down, the visuals also do. The fast paced sections of the video are mostly seen with during the faster sections of music. This impacts the audience and takes them on an emotional rollercoaster.

Close-Ups
General Examples;
- Capture the audience's attention
- Sell the video
Detailed Examples;
By using a lot of close-ups on the artist, it can help to draw in a specific audience e.g. fans of the artist. It will help sell the video and help it get more views on social networking sites. Because of this, the record company makes more money.

Voyeurism
General Examples;
- Their Relationship
- The emotions between them
- The Arguments
- Corridor Scene
Detailed Examples;
By using the shots that they did, the audience feel like they are involved in their relationship and they get more of an insight of their emotions but it can also seem like they are intruding in their personal space.

Intertextual References
General Examples;
- Pace is similar to other songs
- Pace is similar to other videos
Detailed Examples;
The pace of the song and the visuals are similar to other videos. This makes it more rememberable and noticeable when people go to watch it. It's also more effective because Maynard can relate tp what is happening in the visuals.

Performance-Based or Concept-Based or Narrative-Based
General Examples;
- Narrative-Based
- Performance-Based
Detailed Examples;
This video is about an ex-girlfriendthat Maynard wanted to rant about but didn't want to name making part of the video narrative-based. By performing with a band at the beginning of the video adds to the performance side of the basis.